Booklet Printing: Page Counts, Paper Choices & How to Prepare Your File

Page counts in multiples of four, finished sizes, paper and cover stock, PDF setup with margins and bleed — everything you need to order a booklet that prints right.

By We Print Today · Published 2026-09-30

Programs, manuals, handbooks, catalogs, cookbooks — booklets are some of the most common jobs we print and bind in our Kingston shop. They're also the job where a small file-setup issue causes the most back-and-forth. This guide covers the few things that matter: page count, size, paper, and how to send the file.

Why stapled booklets need a page count divisible by four

A saddle-stitched (stapled) booklet is made from sheets folded in half and stapled on the fold. Every folded sheet creates four pages — two on the front, two on the back. So the total page count, including the cover, always has to be a multiple of four.

• 8 pages = 2 sheets. Cover, inside cover, 4 inside pages, inside back, back cover. Great for a simple event program.
• 12 pages = 3 sheets. Room for an agenda, bios and sponsor thank-yous.
• 16 pages = 4 sheets. A typical newsletter, small catalog or recital program.

If your document lands on 14 pages, you have two options: add two pages (notes, a sponsor page, a photo) or trim to 12. Blank pages are fine too — we'll just ask where you want them. Saddle-stitching works best up to about 80 pages; thicker books are better as spiral or GBC comb binding, which have no multiple-of-four rule because each page is a separate sheet.

Common finished sizes and how to choose

• 5.5 × 8.5 in (half-letter) — made from 8.5×11 sheets folded. The most popular and economical size for programs, church bulletins and small handbooks.
• 8.5 × 11 in (letter) — made from 11×17 sheets folded. Best for manuals, catalogs, newsletters and anything with charts or lots of text.
• Spiral or GBC bound 8.5 × 11 — for training guides, cookbooks and reference books that need to lie flat.

Rule of thumb: if people will hold it at an event, go half-letter. If they'll read it at a desk or keep it for reference, go letter size.

Paper and cover choices

Most booklets use one of two approaches:

• Self-cover — the cover is printed on the same paper as the inside. Lighter and less expensive; perfect for programs and newsletters.
• Plus-cover — a heavier cover stock wraps a lighter interior. Feels more finished and holds up better for handbooks, catalogs and anything handled often.

For interiors, black-and-white is the budget choice for text-heavy manuals, warrant booklets and handbooks. Color makes sense for photos, catalogs and anything promotional. A common money-saver is a color cover with a black-and-white interior. Tell us what the booklet is for and we'll recommend a stock that fits your budget.

How to prepare and submit your PDF

1. Send individual pages in reading order — page 1 (front cover), 2, 3, 4… through the back cover. Please don't arrange pages into printer spreads yourself; we impose them on our end so they come out in the right order.
2. Set the page size to the finished size (e.g. 5.5×8.5), not the sheet size.
3. Keep text at least 1/4 inch from the edges — and a little more near the spine on thicker booklets.
4. Add 1/8 inch bleed if any color or photo runs to the edge of the page.
5. Export as a print PDF with fonts embedded and images at 300 dpi. Designing in Canva? Our Canva printing guide walks through the exact export settings.

What affects price and turnaround

• Quantity — the per-book price drops as quantity goes up. No minimum order.
• Page count — more pages means more printing and more binding time.
• Paper — heavier and specialty stocks cost more than standard stock.
• Color vs. B&W — color interiors cost more per page than black-and-white.
• Binding — saddle-stitching starts at about $0.25 per book; spiral or GBC binding starts at about $3.50 per book.
• Deadline — most jobs ship in 1–3 business days after proof approval. Same-day service is available on many items — call or email to see what rush options fit your order.

How to order your booklets

1. Check options on our booklet printing page.
2. Upload your PDF on our Send a File page, or email it to info@weprinttoday.com.
3. Tell us the specs: quantity, finished size, page count, paper, color or B&W, and binding style.
4. Request a quote through our quote form — we'll confirm pricing and a timeline before anything prints.
5. Pick up free in Kingston or have your booklets shipped by UPS anywhere in the U.S.

Want to see everything else we print — brochures, flyers, business cards and forms? Visit our commercial printing page.

Have a booklet ready to go? Send us the specs and we'll quote the printed-and-bound book. Request a booklet quote